Shipping is often overlooked by new businesses and startups. But it’s actually one of the most important things to review and plan for. I actually custom designed my shipping box so that I could ship as efficiently as possible. Often, if you are stuck using a standard box, you end up filling it with too much filler, and you pay (and charge) too much for what you’re shipping. So when I was designing the merchandise, I fully thought out the packing and shipping situation, all in virtual reality!